Object recognition and visual perception Essay

What role does experience play in object recognition and visual perception? Be sure to  Ã‚   include a specific example from your experience? Experience plays vital role in object recognition, when we recognize object by sense organs, the whole data of product saved in the mind as the shadow of object, it will again come in the mind when we will see the object again by visual perception and at that time theres no need to use all sense again to recognize the object. So every time we don’t need to use all sense to recognize the object because we judge that from last experience. According to experience will give response. Like when a child touch a harmful or painful thing then shock of the thing will become experience and he will recognize product from the painful experience and will not touch that thing again, (fire). In this way experience play a role in object recognition and visual perception. How does sensation and perception affect the five senses? Sensation and perception affect the five senses as we predetermined perception for objects. Perception is totally depended upon experience because experience made perception. When we made a negative thinking about a thing, things resemble to that are also came under the same circle. Our thinking about resembled things also changed. We start hating with those things also which affect the senses, because senses may be positive toward that thing but we will not select that thing. What are the neurological foundations of taste, touch, and smell? For taste there are gustatory cell present in the taste bud as receptor and taste area is parietal lobe of each hemisphere. For touch sense the neurological foundation are receptors present in the skin like Free nerve ending which are sensitive to pain, Root hair   Plexus which respond to touch, Meissner’s   corpusles which also respond to touch, Merkel’s discs which are responsible for touch and Pascinian corpuscles which respond to strong pressure. For smell there are olfactory cell present in olfactory epithelium and olfactory hair or nerves which is connected to temporal lobe of each hemisphere where the impulse are interpreted. How is the human motor system organized? How is the human motor system organized?   Ã‚  Ã‚  Ã‚  Ã‚   Human motor system contain motors nerve (Efferent) and mixed nerve which  carries impulse from nervous system to the efferent organ. For every action the nervous system show reaction through this motor system.

History and Influences of Mexican Americans and the United States Essay

Looking around the United States. it is non difficult to see the influence that Spanish-speaking states. viz. Mexico. hold had on us. Every twenty-four hours we see marks in Spanish. We hear it as we walk through the streets of Madison and Milwaukee. We feel the impact it has on us in our public school system. We besides see the contention it causes on the intelligence. What I will be trying to research in this paper is the beginnings of Mexican Americans and their continuing influence on the United States. I believe it is of import to first understand the history of the relationship between Americans and Mexicans to understand the preconceived impressions many Americans have towards Mexico. Although both states are technically â€Å"Americas† . for the continuance of the paper I will mention to the United States as America. After winning its independency from Spain. Mexico foremost had large-scale contact with Americans during the early 1800s when Americans were migrating further west to what is present twenty-four hours Texas. Mexico allowed these citizens to shack despite the tenseness and clash that was constructing between Whites. Indians and Mexicans in these districts. Texas citizens declared themselves an independent state. and due to the United States acknowledgment of such. a war was prompted between the United States and Mexico. Mexico lost the war every bit good as its districts in North America. Mexican citizens who stayed behind in the lost districts became American citizens ( Marger. 2012 ) . One of the things that ever confounded me about racism in the South. and provinces like Arizona. is the complete indifference or ignorance of this fact. I have ever wondered how the White Supremacist mentality plants when Mexican Americans have a natural lineage in these provinces and were the first citizens of these provinces. How can we still see bumper spines that say â€Å"Learn English or Travel Home† . or â€Å"Go back to your ain country† when the first citizens of these provinces were Mexicans? I believe that a cause for this is the deficiency of accent of early Mexican American history taught in schools. I I believe that if this were emphasized. these specific ethnocentric statements would be dispelled earlier. Immigration of Mexicans and other Hispanics to America is non traveling to halt. so to disregard their political influence would be foolish. Demographics are demoing that the Hispanic population is on the rise. There are an estimated 6. 6 million illegal immigrants from Mexico entirely shacking in the United States ( Marger. 2012 ) . The European American population. although still the largest in size. worsening. ( Marger. 2012 ) . Since there are an increasing sum of people in the United States who are a assorted race. such as myself who is portion Mexican American. true Numberss of those who identify as portion Hispanic are non yet known. ( Marger. 2012 ) . I believe that due to this. it is more important than of all time to understand what sort of influence Mexican Americans will hold on the socioeconomic and political construction of the hereafter America. Equally much as certain groups of people would desire to deny the influence of Mexican civilization. every bit good as that of other Spanish-speaking ethnicities on the United States. the population statistics. ( every bit good as the 2012 Election consequences. in my sentiment ) prove otherwise. Spanish americans are the largest minority group ( Naumann. Benet-Martinez. Espinoza 2013 ) . and it is estimated that by 2050. 46 % of the United States population will be Latino. ( Marger. 2012 ) . Insofar as political influence is concerned. 2008 held 19. 5 million registered Hispanic electors. and it is estimated that 23. 7 million registered electors were Latino in the 2012 election. To more specifically mention the influence of Mexican Americans in today’s vote universe. there are 33 million Mexican Americans in the United States and 73 % of them were born in America ( Naumann. et al 2013 ) . Despite efforts of the Republican Party to capture the ballot of Latino Americans. 70 % of them are still voting Democratic. ( Naumann. et al 2013 ) . Although Cubans tend to vote chiefly more for Republicans. the larger population of Mexican Americans is still voting for Democrats. ( Naumann. et al 2013 ) . By analysing these informations. I can merely reason that the desperate demand for the Latino ballot from the GOP is the exclusive intent of the being of Marco Rubio in modern political relations. A inquiry arises. every bit much as Mexican Americans influence us. how much do we act upon them? The reply would hold to depend on how in favour they are of assimilation. Surveies have shown that most Mexican American young person would prefer a â€Å"biculturism† signifier of socialization. preferring to keep on to their cultural imposts but besides to encompass new American 1s ( Naumann. et al 2013 ) . It was besides shown in these surveies that the more deep-routed Mexican Americans tend to be in their ethnicity. that the likelier they are to vote liberally ( Naumann. et al 2013 ) . Understanding Mexican Americans function in the workplace presently will besides assist explicate motives as to how they vote and continue to act upon the remainder of America. A survey published in 2005 showed that Mexicans. while populating in Mexico. have fewer outlooks for promotion in the workplace. including to upper-management places. This leads them to believe there are less signifiers of favoritism based on age. sex and ethnicity ( Bennington. Wagman. Stallone. 2005 ) . Although these surveies were done for Mexicans. non Mexican Americans. I believe that during the newest moving ridge of in-migration this attitude could transport over. which could explicate at least one ground that despite the big population. there are non heaping sums of Mexican Americans in high-level places. For work life itself. harmonizing to the Bureau of Labor Statistics. Mexican Americans have at big suffered the same impact of the recession other ethnicities have suffered. holding Unemployment top outing strongly in the 2009-2011 old ages and merely now in 2013 get downing to do a recovery ( Bureau of Labor Statistics. 2013 ) . I believe this relates to the influence Mexican Americans have on us because since newer immigrants do non seek power every bit rapidly as other cultural groups. it can take to certain biass of them being unmotivated. which in bend would act upon behaviour of White Americans to handle them as subsidiaries. In summing up. I believe that educating the true history of Mexican Americans ( such as their beginning as fall ining the US as citizens after the Mexican War ) . can assist halt certain signifiers of bias. every bit good as assisting Americans to recognize that they are an ever-increasing demographic that is non traveling off anytime shortly. Their influence is turning in US Politics. and this will hold to be recognized if certain political groups wish to last in the new century. I believe that if there is more respect given to them while they are a minority group. the more regard they will give to White America one time Whites lose their position as the dominant cultural group.

Guided Reading

Monsoon seasonal reversing wind accompanied by corresponding changes In precipitation. LATA- thousands of clans. Tribes, communities, and sub communities in India. Karma- the destiny or date, following as effect from cause. Polyandry- form of polygamy whereby a woman takes 2 or more husbands at the same time. Mimosa- In Indian regions and Indian philosophy, It connotes freedom from the cycle of death and rebirth. Jansenism- a non-athletes Indian religion that describes a path of nonviolence towards all living beings. Nirvana- imperturbable stillness of mind after the fires of desire, aversion, and elision have finally extinguished.Theatre-State- political state directed towards the performance or drama and ritual rather than more conventional ends. Sati- funeral ritual within some Asian communities In which a recently widowed woman Immolated herself, typically on her husbands funeral pyre. Marry empire- geographically extensive Iron Age historical power in ancient India. Guppy empire - ancient Indian empire. Fauna- ancient kingdom locate in Southern Southeast Asia, centered around the Mekong delta. Standards Augusta (Buddha)- a sage on whose teachings Buddhism was founded.Osaka- Indian emperor of the Marry Dynasty. 1) Explain the orally of the Indian class system during the Vivid age. -Warfare between the light skinned Aryans controlled the dark skinned Dash. It happened 2) List the 4 Noble Truths. -Ducked, origin of ducked, cessation of ducked, path leading to cessation of ducked. 3) Outline the ideal life cycle of a young Hindu man. -Becoming a student, marrying, having a child and acquiring material wealth, having grandchildren, giving up your home and being a foot dweller and meditating n the meaning of life, and finally waiting for death. ) What was the condition or Indian women during the Guppy empire? What important factors affected those women's lives? -They were married off at a young age (6-7) and were stuck with their husbands until they died. When th eir husbands died and were cremated, the woman has I Jump into the fire and burn with their husbands. 5) Explain the rise of Hinduism and it's effects on the Indian people. -Hinduism created a new caste system. Once in a certain caste, the way you lived would depend only on the caste.

The Relationship Between Phenomenal Consciousness And Access Essay - 1

The Relationship Between Phenomenal Consciousness And Access Consciousness - Essay Example An important characteristic of the phenomenon consciousness that warrant noting is that differences in intentional content usually distinguish P- consciousness and makes it to stand out among other related phenomenon. A further attribute is that phenomenon conscious differences often lead to intentional differences (Jackndoff, 1987; Flanagan, 1992). On the other hand (Nagel, 1974), depicts access consciousness differently. According to Ned Block, access consciousness is achieved if it is perched for direct rational controls of thoughts and actions. It is specifically involved in data or information processing, computing, and control of behavior or conduct. Access consciousness is a cluster concept where the ability to do reports is the idea of the cluster which has the smaller weight even though it is often considered the best practical directive to access consciousness. A very important concept that Ned portrays (p, 208), is that phenomenon and access consciousness have been a ground of criticism for the functionalism and behaviorism (Block and Fodor, 1972), however no distinct need for an information generation motive of consciousness to be discussed considering several viewpoints that exist. ii. At particular instances, phenomenon conscious type of state may exists but not links or connections with the access conscious at that same time. This hence brings out the sense that the exemplar phenomenon conscious situations are quite sensational while that of access conscious are propositional attitudes. iii. Access conscious illustrations are representational while phenomenon consciousnesses are phenomenal or exceptional. Access consciousness does not make the needed intellectual demands as one may think but of self-consciousness, and for the identified phenomenal consciousness. The word consciousness presages a wide variety of perceptions and stands for

Cigarette product called F&H cigarette in China and UK Essay

Cigarette product called F&H cigarette in China and UK - Essay Example A strategy known as marketing mix is used to undertake a SWOT analysis in identifying a target market mentioned above. The term marketing mix is considered a tool of business utilized by marketers in the market for developing an effective strategy, which creates a successful product mix concerning a suitable product that is sold at a suitable price in a suitable place while using a suitable promotion strategy (Kotler and Armstrong 1991). This product mix is what is known as the 4 Ps which incorporates price, product, promotion, and placement. The term SWOT analysis is an organized method of planning used to assess the weaknesses, strengths, threats and opportunities involved in a business or a project (Kotler and Armstrong 1991). In this paper, we will examine the use of the marketing mix information in undertaking a full SWOT analysis and create a new design for our F&H cigarette product in task 3 and 4. There are different aspects of a marketing mix of competitors, such as product characteristics, their prices, how they promote and how they distribute their products to different customers. The table below shows a marketing mix strategy for Pall Mall London. This is the amount of money customers have to pay to get a product. Pall Mall cigarette London charges premium for its cigarettes because of its perceived high quality which is described as â€Å"smoother† and â€Å"full flavour† (BAT 2013). This involves a company’s activities that make a product available to customers who have been targeted. Pall Mall cigarette store in the United Kingdom is located in London because it targets high end customers who have high disposable income and like smoking (BAT 2013). This implies activities that talk about the merits of a product that persuade customers to purchase it. In 1951, Pall Mall used a popular figure like Santa Claus to sell its cigarette to people especially

Commercial Law Essay Example | Topics and Well Written Essays - 1500 words

Commercial Law - Essay Example The passing of any risk associated with preservation of the property sold or in the process of being sold is governed by Section 20(1) of the Sale of Goods Act 1979 which provides as follows:- â€Å"Unless otherwise agreed, the goods remain at the sellers risk until the property in them is transferred to the buyer, but when the property in them is transferred to the buyer the goods are at the buyers risk whether delivery has been made or not.†3 The purchase of the six speed drill appears to have vested in Alex prior to dispatch by the seller since he paid for the drill via credit card over the telephone. According to Section 20(1) of the Sale of Goods Act, 1979 the property was transferred to Alex and while in transit remains at his risk. However, the drill did not conform to specifications since it was a three speed drill rather than the specified six speed drill. As a result, Alex as buyer has a right to reject non-conforming goods. The law presumes that the parties intend that the goods will fit the description as provided for in the sale of goods’ contract. If at the time of shipment the goods do not comport with the contract description: â€Å"†¦if there was a quantitative defect in the goods amounting to a breach of a fundamental term or to a breach of condition, or to a breach of an intermediate term which cause him serious prejudice.†5 A buyer is therefore at liberty to reject goods for the most part if they fail to correspond with the description of the goods sold via the contract for sale. This is possible even when the buyer does not incur any damages or loss as a result of the non-conforming goods.6 However the courts have taken pains to limit the application of this rule by effectively narrowing the ‘concept of the description of the goods.’7 It was held in Christopher Hill Ltd. v Ashington Piggeries Ltd [1972] AC 441that a statement contained in a contract may

Human organs Essay Example | Topics and Well Written Essays - 2250 words

Human organs - Essay Example However controversial such sales may be deemed by many, truth is that advantages offered by this outweigh all disadvantages put together. The following discussion will help to prove this argument by providing evidence about shrinking number of donors of organs like kidneys in the light of reputable research. Thoughts of proponents and opponents in context of development of a proper market for human organs in the UK will also be scrutinized. Final section will include some suggestions, supported by important macro-marketing concepts, regarding modifications required in the current arrangements made in the UK to enhance the rate of organ supply. Earth-shattering controversy, which has enveloped organ sales since the beginning of times, originates from a particular kind of reverence for the human body. To consider this body a biological machine with replaceable parts is a matter of shame for many. Even with advanced science and technology, it is considered a huge taboo also in many societies. The human body is thought of as a sacred temple and this idea reinforces various â€Å"beliefs and rituals to care for the body after death† (Petechuk 2006, p. 73). There are deeply ingrained boundaries on what can be done with a human body, the boundaries which are established by religion, society, and human psychology. Controversy also picks momentum when complications affecting kidney donors’ health are exaggerated due to inclusion of bias in collected data. But, this much stands true that prior permission of a person is must in all cases because long and painful wait for organ transplants does â€Å"not erase the righ ts of some to utilize their organs as they see fit† (Cherry 2005, p. 144). The number of kidney donors is low in the UK compared to Scandinavian countries according to medical research. It is claimed by data collected

The life of the city of Milwaukee, Wisconsin Essay

The life of the city of Milwaukee, Wisconsin - Essay Example Milwaukee has deep personal meaning to me as a home and as a place to visit with my family. I greatly adore Milwaukee known for its aromatic smell of malt in old-fashioned beer. With unique and distinct legacies handed down from generation to generation, it is no wonder that Milwaukee is literally translated as â€Å"the good land†, as it has benefitted me, my family and friends.What really is good about Milwaukee? Being considered home to more than 600,000 residents from diverse cultural and ethnic orientations, Milwaukee has supported diversity in culture from historical times. Although Native American Indians were known to rule the city, Germans were famous as the greatest immigrants, and have significantly influenced local culture through food and architectural edifices, the passage of time coupled with the sheer hospitality of the population encouraged people from Europe, Asia and from Mexico to assimilate into traditional American culture. We get the chance to watch most anticipated games of Milwaukee Brewers. The entire ballpark manifests grandeur and magnificence in the elegant design of the ballpark with a fan-shaped roof that houses four levels of fully packed highly charged and enthusiastic fans. Every game seen from Miller Park is a unique and memorable experience with minute details that are retained in my faculty forever. Sharing each experience with loved ones is a reflection of genuine respect for patronizing Miller Park as it forms part of my personal growth and development.... My family, friends and guests anticipate the end of winter through the melting of the snow in May – signaling the start of an almost five-month fun marathon, celebrating an array of activities ranging from attending musical concerts in beautifully designed stages across the festival grounds. We never miss attending the plethora of performing popular bands while sipping Milwaukee’s famous Schlitz and looking forward to having another serving of fish fry. Enjoying all that good stuff in the company of love ones and friends would never beat this experience. I would only fear that October is fast approaching and the frivolities are about to end. When all the merriment of Summerfest have concluded, I actually have other choices to visit, together with family members and peers in an array of contemporary and rustic works of art from any of the famous museums: the Art Museum in North Art Museum Drive, the Public Museum at West Wells Street, or the Betty Brinn Children’s Museum at Wisconsin Avenue. We all get to enjoy viewing extraordinary and exemplary designs in architectural structures and unconventional forms of arts. The futuristic houses constructed within the Art Museum and covered with a uniquely designed movable wings made to control the lighting and temperature within the building. My special and personal favorite is visiting the Public Museum where spectators never cease to recall the collection of butterflies at the Puelicher Butterfly Wing. Hundreds of beautifully colored butterflies in full splendor spread their intricately designed wings. I had the opportunity to see rare and even exotic species that are not found roaming in

Strategic Models Essay Example | Topics and Well Written Essays - 2500 words

Strategic Models - Essay Example The balanced scorecard includes qualitative insights in addition to quantitative measures like financial statements to give the decision makers a bird's eye view of the past health and also the future course of action of the company. While financial measures like Return on Investment, sales and profit values, continue to be critical, new units like quality measures (warrantee/replacement/return/refund costs), employee skill and satisfaction measures (attrition/training/redeployment cost), future growth measures (R&D costs) are also taken into account. Wells Fargo and company is a diversified financial services company based at San Francisco, California and offers a range of financial products. The company has been termed as one of the safest banks in the world. (The World's Safest Banks 2007, October 2007) Wells Fargo bank used Balanced Score Card to identify its future growth path. Within 3 years of implementing the insights it got from a BSC, it was voted as the best online bank. As a result of the BSC, it increased its customer base by 4.5 times, and also decreased its cost per customer by as much as 22%. Additionally, it was able to add over 750,000 online customers over a 2 year period. (Beiman I. and Johnson J.C., n.d.) The conventional manufacturing strategy model states that there i... (San Francisco, February2001) Wells Fargo bank used Balanced Score Card to identify its future growth path. Within 3 years of implementing the insights it got from a BSC, it was voted as the best online bank. As a result of the BSC, it increased its customer base by 4.5 times, and also decreased its cost per customer by as much as 22%. Additionally, it was able to add over 750,000 online customers over a 2 year period. (Beiman I. and Johnson J.C., n.d.) Strategic Models - 2 Sand Cone Model: (Ferdows & De Meyer) Introduction The conventional manufacturing strategy model states that there is a trade-off among the four basic manufacturing capabilities- Quality, Dependability, Speed and Cost, unless there is slack in any one of the capabilities. However, the Sand Cone model proposed by Ferdows and De Meyer suggests that there is a hierarchical relationship amongst the four given capabilities. While from a short term perspective, advance in one of the capabilities may require the decision maker to trade off any one or more of the capabilities, it is indeed possible to achieve excellence in all the four capabilities in an hierarchical, staged manner. In order to create a long term manufacturing capability, the decision makers should aim to enhance quality of the manufactured items. Once this drive has achieved a set of milestones, the dependability of the manufacturing system has to be taken care of. Once these two capabilities have been assimilated, the next capability requiring attention would be flexibility, or reaction speed. Finally, once these three capabilities have been fixed, the decision makers should strive to achieve cost reduction. If this flow is maintained, it is possible for a

Arab Spring - The Utility of the Foucauldian Notion of Resistance as Essay

Arab Spring - The Utility of the Foucauldian Notion of Resistance as Opposed to The Critical - Essay Example Tunisia’s government was replaced because of protestors who were rural, and joined with labor, and that the Tunisian government was eventually replaced with a government which was amenable to labor. In Egypt, the cosmopolitan and educated young people organized the uprisings, and they soon were backed by the Islamic Brotherhood. However, these young people did not topple the government so much as the military did, and now there is a clash between the democratically backed Brotherhood and the military, and there is not yet a new power structure in place. In Libya, the country devolved into a civil war, as the power structure was voided and no new centralized power structure took its place, therefore, the nation is ran by tribes, and has been marked by multiple secessions, and kin networks are providing the goods and services, along with the safety and security (Anderson, 2011, p. 6). The question is whether the critical theory of international relations and emancipation mark th ese conflicts or do they more closely resemble the Foucauldian view of resistance? The short answer is that Egypt and Tunisia resemble resistance theory and Libya resembles emancipation theory. This paper will explain the two theories and show why each country more resembles one theory as opposed to the other. Emancipation Theory According to Dougherty (2001, p. 470), emancipation theory is based upon revolutionism, which, in turn, is one of the principal traditions of international-relations theory. Specifically, Dougherty (2001) states that revolutionism places human emancipation as being paramount, as it helps to reach â€Å"the fullest human potential† (Dougherty, 2001, p. 477). Devetak (1996, p. 155) states that critical international theory works to bring about radical change by removing constraints on freedom. To this end, Devetak (1996, p. 155) asserts that critical international theory underpins the theory of emancipation, in that it has as its focus the understanding of conditions which would make emancipation possible. Linklater (1990, p. 89) states that the other two traditions of international theory – realism and rationalism - are both based upon order and power. In contrast, emancipation theory is based upon individualism. Furthermore, emancipation, or revolutionism, forms the bas is for critical theories of international relations whereas the other two traditions of realism and rationalism form the basis for traditional theories of international relations (Linklater, 1990, p. 90). Habermas, according to Goode (2005), promoted emancipation by stating that freedom is embodied in the public square of the bourgeois, while overlooking â€Å"antagonistic class relations† (Goode, 2005, p. 34). Neufeld (1995, p. 66) states that critical theory and emancipation have, at their roots, the theories of Kant, Hegel and Marx, although he credits Marx with bringing the theory into its maturation. Perhaps because Marx though that reason would somehow trump power structures and oppression, critics refer to emancipation theory as â€Å"Utopian,† although Wyn-Jones (2001, p. 58) states that while the principles underlying emancipation theory are utopian, the value of emancipation theory relies on this optimism. Devetak (1996, p. 157) further goes on to state that emancipation is based upon three concepts – autonomy, security and community. Autonomy means, according to Devetak (1996, p. 163) that individuals are free to live their lives without constraints which are unnecessary and are inhibiting to freedom. Security means the absence of threats, because autonomy cannot exist in the face of threats – threats curtail freedom, because if individuals are not safe, then they cannot pursue freedom. Among the threats

Mens Cosmetic Market Essay Example for Free

Mens Cosmetic Market Essay The definition of a niche market is that the product interests just a few people. The target is represented by a limited segment and, in order for the market to be profitable, only one or two companies can be positioned on this specialized segment. In the market of hygiene and beauty for men, and especially in the cosmetics, the offer has been ignored by the cosmetics brand for a long time. In fact, until the end of the 1990s, beauty products for men were almost non-existent on the market. They did not have a special space the stores and the men strictly used products in a utilitarian aspect. This market has interested just a few brands because it was considered as a niche. Only the group L’Oreal had the courage to launch itself in this segment in 1985 with Biotherm Homme. This brand is considered like a pioneer in the men’s’ cosmetics. In fact, Biotherm was almost alone for more than 15 years, and it is the first one which dares to proclaim that men also need to take care of themselves, to clean their skin, combining the pleasure and the wellness by usingcreams, lotions, even anti-wrinkle creams. In the 90s, Nickel, an exclusive brand for men, launched an offensive by creating masculine beauty institutes. Then, in 1996, it launched its own line for men only. In fact, thanks to the succeed of its institutes, the brand noticed an real capacity and opportunity in this market. This new brand bound to men only knew how to enter in this market, thanks to its concept composed by different offers: one on the products, and the other one on the performance of services. But, the real revolution occurred in 2001 with the arrival of Vichy for men and Clarins in 2002. A lot of brands begin to be seriously interested in this growing segment and real competition appears. A new potential is detected by the big cosmetologist firms. †¢ The â€Å"masculinity of the women’s products It is important to consider the cosmetics’ world in two distinct parts; the market for the men and the one for the women. Even if there are not big distinctions between the products, those two markets are quite different. In fact, the men have not the same demand concerning the product. That is why the offer cannot be the same for both. The ideal product for most men must have some properties and qualities such as being invisible, fast, pleasant to put, easy to use, without smells and with an efficient result. Thus, men are not searching for a feminine product, otherwise, they will continue to use their wife’s ones. They really look for a product adapted to them and to their needs and wants. Moreover, the demand is different from the women: They (the women) like to use make up, take care of their body and their face by putting moisturizing cream on it†¦ Men have not already surpassed the taboos of the society, and, moreover, they do not like to â€Å"spread† cream on their body. That is why they will be more attracted by products for shaving, for hairs. But this current demand will probably change in the next years. The strength of Nickel was to propose from the beginning a technique and know-how studied specially for men. For instance, in his institutes, the technique for depilation was specially adapted for them. Moreover, in order to stay in â€Å"a masculine tonality†, the brand gave names with a masculine connotation that do not make the men â€Å"guilty†, such as â€Å"torse de boxeur† (boxer chest) or â€Å"jambes de cyclistes† (biker legs). 1. 1. 2. Changes in the men cosmetics’ market Blossoming (rapid development) of cosmetics for men As it was said before, the market of cosmetics, at the beginning, interested just a few brands and also, few men. Initially, this world is attributed to women only. In fact, cosmetology is synonymous of seduction, beauty, healthiness, or pleasure. Those words represent what the women are looking for when it comes to cosmetics. But, finally, the market of men cosmetics takes off after years of waiting thanks to different changes: mentalities of the new masculine generation, appearance of â€Å"metrosexual†, social liberalization of homosexual, and the fact that men want to stay young. The relationship between men and cosmetic products has changed and nowadays, they admit the fact that they also look for pleasure and wellness by using cosmetics. Bit by bit, firms pass over some barriers that men did not think they could transcend: make the men taking care of their skin, then, make them epilating and after, everything follows and continues to change. Make-up, Spa centres, beauty institutes, anti-wrinkles cream, hair cares†¦ â€Å"Their interest for their appearance expresses in their point: thus, they are 64,6% to take care of their skin, 73,8% to attach importance to their hair, and 31,8% like trying novelties. In addition, 38,7% states they devote time to take care of themselves. Those figures are clearly higher for the men under than25 years old and decrease gradually with the age†. All begins in 1985 when Biotherm launched Biotherm Homme, a line specially dedicated to men use. But, the market really took off in 2001 with the appearance of many brands interested in that specific market such as Nivea for Men, Klorane, Vichy Homme, Nickel, Phytomer, Clarins Men. Many lines and brands still appear on this market. It is in constant growth since its apparition and above all since 2001. This market is bound to be successful for both top-of-range and mass distribution. †¢ Opportunities of the market The advantages of this market are real since it is accessible and opened on the growth. In fact, forecasts are optimistic but the results are above the foretold success. For instance, Clarins Men reached 170% of its objectives in 2002 18 by the fact that the average number of products bought by the men is higher that the women’s one. According to Christian Courtin from Clarins, men buy â€Å"well beyond their forecast, men buy on average 4 products, against only two for women. Another example is Biotherm Homme, the pioneer: its line counts 45 products. Between 1997 and 2002, this brand knew a growth of more than 250%. It is true that the purchase from the men reaches unhoped-for proportions, but a demand without attracting cannot be a balanced market. This is why many brands of hygiene-beauty specialized in the female market launch a reserved range for the men in order to benefit from a market less encumbered, of a stronger growth, evolution of mentalities and to create a place in this market before being lagging behind. Indeed, some firms benefit from advantages before even catapulting themselves in the masculine care, because while being already present for the women, they enjoy a good reputation, therefore of a true credibility, an image of specialist and financial means the consequent ones. The arrival in force of the interest for the male world does not reach only the beauty care. The readers express a real passion for the male press, which arranges the market because, thanks to this mean of communication, it makes them known. Whether it be Maximal, Men’s Health, New look, or even Mr. Magazine, they approach each subject having attracted with the beauty. Men’s cosmetics amount to 50% (one in every two men), whereas nowadays, it is just 21% and in 1994, it was just 4% of men who stated they used regularly face care products 1. 2. THE MARKET IN FACTS 1. 2. 1. The global cosmetics’ market: The market of men cosmetic is absolutely not the rival of the women market because it represents only the fortieth 24 of the feminine cosmetology. But, in spite of its modest size, this market is bound to a continuous and fast growth, which is a sizeable advantage. According to the French newspaper â€Å"le Monde†, the trends are not so optimistic for the manufacturers of cosmetics. In fact, in Europe, the market of cosmetics in general is about 59,47 billion euros according to the European Association of the companies of hygienebeauty- perfumery (Colipa) and it presents a growth of the sales modestly positive (+ 2% in 2004, against + 3,5% in 2003). Those sales even start to regress in Germany and France, the two biggest European markets. If the women still buy as many hair or skin care products, the purchases of perfumes, and more generally of make-up (nail varnishes, for example) decrease. The main reason seems to be probably the price. 1. 2. 2. The European market of men’s cosmetics 2013: It has been a somewhat mixed year for the men’s lines market across the Big 5 wih some ups and downs. Male grooming continues to be a market that on the whole, is growing. But that is not to say the category hasn’t been affected by the credit crunch – a crisis Europe is only now making proper strides out of France As all the group members are French, and because this market is quite representative about what is happening through all Western Europe, it is interesting to present the facts and figures for the French market. The French industry of cosmetics is an industry which â€Å"draws† the growth: In 2006, French cosmetic industry saw its sales progressing for the fortieth consecutive year. The sales turnover is divided harmoniously between exports (57%) and the sales in France (43%). For 2006, cosmetic industry grew of 3,5% which is half more quickly than the national economy. The French market for men’s cosmetics follows the world tendency. The total sales turnover (produced care, of beauty and perfumes for men) progressed of almost 140% between 1998 and 2003, to 42,16 million euros, according to statistics of the federation of industries of perfumery (FIP). For the only products of care and beauty, the progression is 294%, with 21,37 million. Products for men, account for 10,3% of the total French market of the cosmetic, but 25% of the sales of perfumes. 2013: In France figures from SymphonyIRI France revealed that male grooming fell by 0. 2% over the past year in value terms, with volume figures slumping by a worrying 1. 8%. The male grooming market in France is now worth â‚ ¬934. 6m, while volume sales came in at 195. 05m units. Natural products have always been popular with French men and the past year was no exception. Germany  In Germany things were a bit brighter for the male grooming market, which saw growth of 4. 2% over the past year in value terms to total â‚ ¬538. 61m, according to SymphonyIRI Germany. Volume figures were also positive up 3. 2% to 265. 36m units. All areas saw a growth in value sales – men’s shower products put on 1. 6% to make â‚ ¬122. 84m, while men’s deodorant products rose 4. 5% to â‚ ¬140. 62m and men’s facial skin care products increased a massive 13. 5% to â‚ ¬1. 89m. Italy  Male grooming in Italy experienced a disappointing turn of events over the past year as value sales slid by 3%, according to industry body Unipro. All sectors saw a decline in sales with a 1. 7% drop in male soaps, shaving foams and gels; a 3. 7% decline in aftershave products; and a 4. 4% decline in treatment creams. Although the figures for the past year do not seem to suggest it, Italian men are famously into their beauty products and L’Oreal Italy predominantly monopolised launches in this category. Spain  More bad news was in store for Spain, where male grooming fell by a worrying 5. 69% in value terms to â‚ ¬312m and 4% in volume terms to 45. 2m units, according to SymphonyIRI Spain. In terms of what each individual sub-sector was worth, razors accounted for the lion’s share of this, at â‚ ¬203. 1m; shaving foams, creams and gels made â‚ ¬43. 5m; pre-shave treatments and aftershaves were worth â‚ ¬30. 1m; while facial treatments accounted for â‚ ¬35. 3m worth of sales. The recent gloomy environment, however, does not seem to have deterred brands from new product development as quite a few new launches for men hit Spanish shelves over the last year. UK  Fortunately it has not been all doom and gloom in the UK over the past year – the market here put on 2. % in the past year to make ? 782. 74m in value terms, according to Kantar Worldpanel. Volume also inched up by 0. 8% to 345. 15m units. All sub-sectors saw good growth including fragrances up 11. 9% and hairdressing products up 9. 8%. A slew of new launches hit shelves including those from supermarket giant Tesco, salon range Bed Head and a number of British niche brands. 2. 2. 2. THE MARKET ACTORS Men cosmetics’ market is still in a structuring phase. Nevertheless, 3 kinds of actors are appearing: †¢ Cosmetics industry leaders These actors are the most powerful in the market. They all have important financial and organisational ways to impose their products in the male market. They pursue a roll-over strategy close to the one used since a long time in the female market. Among the leaders: Beiersdorf with Nivea for Men, Clarins with Clarins Men, Estee Lauder with Aramis and Clinique, L’Oreal with Biotherm, Vichy, L’Oreal Paris and Lancome, and Shisheido with Shisheido, Jean-Paul Gaultier and Decleor. To keep their ranks, the leaders are now compelled to spread their product ranges to stay in the competition. Care universe actors Some brands benefit of a strong credibility thanks to the care market. This market has several advantages in the distribution network pharmacies, institutes, spas thanks to their support. Actually, these actors take advantage of the know-how and the credibility which characterize care and pharmaceutical world, and could get a determinant rank in the market. Brands and laboratories to know are for instance Pierre Fab re with Klorane, Sanofi-Aventis with Lipofactor, Phytomer and Decleor. †¢ Independent cosmetics’ makers They strongly stimulate the market by adapting their offer to men, but their diffusion stay confidential. To become strong, this group needs distributors to give visibility to beauty for men through specific spaces or special concepts. Independent makers have to use particular ways and specific concepts to introduce the market because they do not have the power of the market current players. Examples of independent makers are The Body Shop or Nickel. 2. 2. 3. Competition analysis †¢ New entrants threat Cosmetics sector is a very competitive one where in which are many brakes. Indeed, companies have to think about rules, high investments’ level, and scale economies. Innovation should be a primacy objective. However, research amp; development and communication costs are very high, and all companies can not invest heavily. This is of course not the case of firms such as L’Oreal, Nivea and Clarins, which already have a past fame very important. Thanks to this successful past, it would be hard for new entrants to find some place in the market. †¢ Substitutes threat Substitutes are not a real threat in cosmetics’ market. Yet, men use more and more aesthetic surgery. Actually, a patient on ten is a man. Today, men better assume their beauty’s envy. Most of men do not like going to buy beauty products. That is why they borrow them to their partners, who have, moreover, an adviser role. Finally, the distributors’ brands can be a threat. The market shares of these brands is growing more and more. Nevertheless, male products in supermarkets are often just shaving products and deodorants. †¢ Suppliers’ power Suppliers’ power seems to be light as well. Without big brands, suppliers and conditionment factories could not live. It is still important to keep good contacts with suppliers, especially those which have rare raw materials. †¢ Customers’ power A company has always to maintain its sustainable advantage by creating original products, adapted to the market targets. It is difficult to attract man’s attention since he is maybe not used to buy cosmetic products. So it is necessary to know and to analyse his needs and wants, and to succeed to satisfy him: a satisfied man is a loyal consumer for a long time.

Algal Bio-Diesel Power Plant Essay Example for Free

Algal Bio-Diesel Power Plant Essay Algae- most promising alternative renewable energy source available. It decreases the need for fossil fuels and thus makes our environment healthier. Algae oil is produced as much faster as 30 times than other biomass feedstock while its producing amount is up to 300 times more resulting 600 tons of bio-diesel per day which will produce 200MW of electricity per hour. MAJOR COMPONENTS IN ALGAE BIO-DIESEL POWER PLANT: 1. Algae plantation 2. Algae oil extraction and bio-diesel plant 3. Internal combustion power plant Continuous Algae production utilizing the photobioreactors is a highly reliable method for producing high density monocultures of marine and fresh water algae. The total control of all parameters are automatically controlled via a PLC, making the device dramatically reduce the labor requirements and eliminates handling problems. The photobioreactors work by recirculating algae, nutrients, water and CO2 through transparent tubes to maximize the amount of light reaching the algal cells, the short light field maximizes this process; thereby enhancing the photosynthesis process. There are two major types of extraction namely * Mechanical extraction * Chemical Extraction The chemical extraction methods for algae extraction is done mainly using Chemical Solvents such as Benzene, Hexane. Other chemical methods include soxhlet extraction and supercritical fluid extraction. The mechanical extraction methods include the Ultrasonic Extraction. Internal combustion engines are constructed from one or more cylinders, each sealed at one end and open at the other, in which close fitting pistons can move up and down. The engine derives its power from the burning of a compressed air-fuel mixture in each of the cylinders in succession. The fuel is ignited when the piston is at the top of its stroke and the expansion of the burning gas drives the piston downwards. The reciprocating motion of the pistons is converted to rotary movement by a crankshaft which delivers motive power to the desired application, in this case a generator. Air or an air-fuel mixture is introduced into the cylinder when the piston is at its lowest point and a flywheel on the crankshaft provides the momentum to drive the piston upwards to compress it. The piston and connecting rod in a reciprocating engine form a large mass which is accelerated from zero to a very high speed and decelerated back to zero again with every revolution of the engine (100 times per second in an engine operating at 6000 rpm). This places immense forces on the moving parts of the engine. CONCLUSION: Therefore, based on the comparisons made over other power plants and the advantages of the algal biodiesel power plant, we conclude that algal biodiesel is one of the most promising green fuel because of its potential as a renewable and sustainable fuel source for the electric power generation.

The difference between management and leadership

The difference between management and leadership Management and leadership are critical elements in the ongoing success of any business. Yet, there has been, and continues to be, a long standing debate over whether good management or good leadership is more important and holds more value to a companys success. Each of these topics have been both written about, and discussed, heavily over the years and drawn countless opinions from both sides about each ones importance Some believe that management holds greater importance because of its reliability and stability, and tends to deal the daily results and performance while others believe that leadership is most critical because it is believed to deal with higher thinking and creativity relying on an individuals character traits, does not appear to be teachable, seems to be inherent in some people and not others, and is responsible for setting direction and laying out the pathway that a business will follow. In the opinion of this writer trying to set one above the other is a flawed approach and that those who hold these ideas have yet to come to the realization that management and leadership are two sides of the same coin. Without one the other is incomplete, and it is a balance of each of these in varying measures at varying times that will yield success. Both good management and good leadership represent very different traits within people and it is a combination of these traits that is necessary for both individual and company performance. This becomes more evident after carefully examining the arguments for both management and leadership, the different traits and characteristics that managerial and leadership ability possess, and how each contribute to positive outcomes. When these traits are put in the context of a crisis situation it becomes apparent how vital both are to the result. Management has long been considered by many organizations to be the most important aspect of an organization. This is why many organizations find that defined and structured management practices are more useful than leadership because it focuses on the structure of an organization, where as leadership is more focused on social interactions and innovation (the so-called big picture), whose outcomes many times are unknown, thus making them a little instable (Kearsley, 2005). For this reason many managers use innovation not to change how things are done, but to improve the ability of its people and its resources control to improve its efficiency (Elliott, 2002). This becomes useful in the day to day activities placing leadership as a secondary contributor. Still, in a changing society and marketplace where organizations are forced to constantly evolve effective leadership that can develop and communicate a vision becomes a necessity to not only compete, but excel both today and in the f uture. Managements focus has mainly been in administrative duties such as the what and when, where as leadership is more imaginative and emotional, which focuses on the why and how (Kearsley, 2005). The why and how the questions are the ones needed to find innovated new ways of doing things, which will assist them in developing and keeping a competitive advantage. A challenge because even though the outcomes of the innovations of leadership can at times be questionable they are essential to an organization especially when the work environment becomes unstable and innovation can assist an organization adapt. What accentuates the need for leadership even more than maintaining a competitive edge is the fact that it in todays society the hierarchical aspect of organizations have become more intricate and ones superior (manager) has become less defined (Rogers Tierney, 2004). As such, leadership becomes important in the completion of tasks especially with the heavy emphasis placed upon a groups successful performance within an organization today and a leaders ability to form a group into a cohesive unit. Before this hierarchical change there was a specific top down flow to an organization so that only those at the top needed leadership abilities because everyone else followed what they said, so management was more important to the organization. Now that we compete globally this dynamic has changed and control cannot be achieved without having a more flexible approach to management and leadership as a result of the expanding environment they have come to be in. In this way leadership has dev eloped into a more significant and critical aspect relative to that of management because leaders dont control; they influence (Rogers Tierney, 2004, p. 79). This goes beyond the scope of good management. Management is supposed to maintain a set structure within an organization through the use of control. If control has become less attainable, and stifles the flexibility of a company to effectively adapt and innovate then one now needs to be able to exact influence rather than control an organization and must adapt to continue to be a viable enterprise. This represents one reason as to the necessity for both management and leadership in cooperation to yield success. Management sets what must be done and leadership helps them accomplish that despite a lack of direct control. This effectively debunks the argument in favor of management over leadership. But, what about the arguments supporting the value of leadership and its role to the organization? Many hold the idea that leadership is more important to an organization. One argument in favor of this idea is that education. They believe that leadership is inherent and cant be taught. Leadership has been likened to that of a pathfinder. Being innovators they are searching for something never before done and as such they have nothing from which to learn from (Hodgson, 1987, p. 13). Innovation is creativity, you arent taught it you just know it. In a sense this is true, most scholars readily agree that leadership is based upon experience, but many fail to realize that experiences can be taught. When looked at in the form of learning a sport a person can study the rules of a sport and it will help their understanding of the game, but to be truly good at something it is necessary to go out and play (Doh, 2003). So, the key to teaching leadership is to put people in situations where they are forced to lead. But, a person must understand that teaching can only go so far and just becaus e you have been taught something doesnt mean you will be a master at it, nor does it mean that youll successfully administer leadership (Doh, 2003). When dealing with people a leader faces diverse challenges in personality and capability and their ability to be flexible and provide both the direction and opportunity for those under their influence to be successful and feel they are contributing is critical to the success of the endeavor. An example would be that many people have been taught how to play chess, but even though they know how to play doesnt mean they are going to masters (Doh, 2003). Another argument in favor of leadership is that it can be seen a form of social problem solving in that it is necessary in resolving conflict within to help direct it along the path that management has set down to reach an organizations goal making leadership and management necessary for an organization to achieve its goal (DeChurch et al.,2011, p. 153). But this is only half what defines the necessity of both aspect within an organization. It is also necessary to consider the views of time that each aspect takes. That management has its eye always on the bottom line, the leader has his eye on the horizon meaning management focuses on the present and leadership focuses on the future (Kearsley, 2005, p. 265). It is necessary for an organization to have both if it wants to be successful. This can be examined within the firefighter, firelighter debate within the Leadership Debate. This debate explains that management within a project takes the stance of a firefighter with regards to its problems, only facing them when they occur, where as leadership takes the firelighter approach in that they try to anticipate and prevent problems from occurring (Leadership, 2005). When looking at the two one could say the author believes the firelighter is the more desirable approach in by focusing on the future and preventing problems from occurring could increase efficiency and success, but this is only useful so far as problems can be predicted or anticipated, which in a fairly unpredictable world is generally difficult. As such it is necessary to also hold not only the leadership approach, but management approach as well because if a person fails in predicting a problem the management approach is able to account for this failure and more expediently correct the problem. A study done by the British Royal Navy in the effort to find management and leaderships effect on performance showed that leadership characteristics were more emotional in nature while managements were more im personal and focused on order and consistency to complex operations, but neither alone brought about top performers, but a blend of both were necessary for the success in an increasingly complex and volatile business environment (Young Dulewicz, 2008, p. 28). From this study it can be extrapolated that managerial and leadership approaches are counterpoints within a business. This becomes apparent when looking at organizations within a time of crisis. When examining an organization in a time of crisis one must focus on the managerial aspect, which are the operations and contingency plans, as well as the leading aspect which focuses more on people and emotion. In looking at leadership in a crisis it becomes twofold because many see a crisis as an opportunity to change; as such leadership must first stabilize the organization so they can adapt to the crisis (Heifetz, Grashow Linsky, 2009). This is contrary to the view held by management that a crisis is in fact an emergency and a company needs to make an effort to weather the burdens. In this way leadership becomes a necessity in a crisis due to its ability to cope with social pressures. In a time of crisis when an organization is forced to adapt there are many conflicting emotions within the workers. A leader has the capability to orchestrate the inevitable conflict, chaos, and confusion of change so that the disturbance is productive rather than destructive, which will enable the organization to work as a cohesive unit to further their goals (Heifetz, et al., 2009, p. 66). This is possible because those who possess leadership capabilities tend to possess emotional intelligence, which enables them to understand their own emotions and control them. As a result they can better empathize with others members of the organization (Young Dulewicz, 2008, p. 26). This helps gain loyalty and trust towards a leader, improving their ability to work towards a common goal. Despite the necessity for leadership during a crisis management is just as important as change being an adaptation of an organizations original practices rather than a complete overhaul of their practices (Heifetz, et al., 2009). A good example of this is when Best Buy changed its strategy to one established in store boutiques to better capture the female buyers interest rather than solely focusing on the male buyer in an effort to avoid a looming crisis (Heifetz, et al., 2009). They were effective beca use despite a drastic change the majority of the overall business scheme was left intact and the manager who put this ups the ability to effectively convince others that it was necessary and gains their support to follow through. However, not all change occurs in time to prevent a crisis. In such instances an organized plan, which is constantly monitored for flaws, is necessary to ensure transitional ease throughout this period of adaptation. This is the idea of a contingency plan; which can only be successful through the application of skilled management. Contingency plans are necessary during a crisis because that occasion is usually characterized by complexity and dynamism (Elliott, 2002, p. 146). This complexity makes it difficult to enact change unless an organization has made preparation in case of troubles to lessen the affect felt by the crisis and to support these changes throughout the crisis. This explains the necessity for a systematic approach for dealing with real crises so that the organization continues to function normally in most of its operations (Keefe Darling, 2005, p. 49). In order to achieve this goal it is necessary to have administrative skills, which can only exist within good management skills. Also due to necessity of a flexible nature of a contingency plan they must be constantly updated to account for a changing environment (Mitome, Speere Swift, 2001). This requires someone to constantly monitor the plan to ensure it is up to date and / or make effective changes and adaptations to the plan as required a nd communicate them to the organization without interfering in daily operational activities. As has already been stated leadership is useful for social interaction and decisiveness, through the use of innovation. As such it is lacking in the necessary qualities to set up and maintain a contingency plan. However contingency plans are not solely managerial functions. Two problems found within an organizations contingency plan require the additional support of leadership abilities in order to fix. The first was because the chaotic environment and unpredictability of a crisis made it very difficult to build a contingency plan that could cover every eventuality. Resulting in necessity to keep the plan flexible so that it is possible, no matter the situation, a plan could be adapted to suit whatever need (Mitome et al., 2001). This flexibility makes leadership necessary so that in the case of crisis the organization can be decisive in its adjustments, thus decreasing the time of adaptation. As has already been stated leaders are pathfinders (Hodgson, 1987, p. 13). So during a time of crisis when things are unknown it is up to a leader to see the solutions and managers to follow that solution they are give. This would hopefully enable an organization to return to normal business practices in a timely manner. The other problem is in how contingency plans are used during a time of crisis. It is common for organization to use small teams to find a solution for their problem because, generally, they outperform individuals (Elliott, 2002, p. 148). This makes it necessary to have a leader who can unify the team to a common goal and improve the coherence of team members to quicken the development of a solution. Without a leader to coalesce the efforts of management in a directed problem solving approach any answer might be delayed and result in a sub-optimal conclusion. It becomes quite apparent the necessity for both leadership and management are necessary within a crisis situation because they must develop next practices while excelling at todays best practices (Heifetz, et al., 2009, p.65). In other words management is important because it can help prepare for crisis helping to minimize the damage it causes and through the continuation of normal practices so that the organization still has the ability to develop next generation practices. The importance of management and leadership in a time of crisis can be seen by the failure in relief distribution in the aftermath of the Haiti Earthquake which resulted because of the lack of a contingency plan that took into account the conflicts that could arise between various authorities and agencies and determine ways to prevent them. This still might have been prevented, but if not for the lack of leadership within the organization which failed to come to an agreement (Piotrowski, 2010). This shows that b oth a strong contingency plan and leadership abilities is needed because if the contingency plan is strong everything is planned and little can go wrong, but in the case that it fails leadership can minimize the damage. It has become clear of the necessity for both management and leadership. The comparison between a leader being a pathfinder and management being a path follower is in part true (Hodgson, 1987). But managements do not merely follow a path they reinforce it and improve its foundation enabling leadership to continue to grow. Their relationship is similar to that of a building. Leadership goes up, while management builds within. If a company was devoid of effective leadership it may not be able to maintain a competitive position within the market place through the effective identification and development of plans, strategies, tactics and business acumen to target positive results. And, without effective management a leaders vision, ideas, and direction may not be sustainable which might limit a businesses long term competitive position and success. The reason being that leadership is within focus of people while management is the focus administrative duties. An organization needs both le adership and management to be effective just like Yin and Yang to provide balance to the ongoing performance within an organization. While leadership provides vision, resources, and communication management provides execution identifies challenges and opportunities and communicates both throughout the company, and back-up to the leaders who can in fact adapt plans and direction continuously for success.

William Butler Yeats Essay -- essays research papers

On June 13 1865 William Butler Yeats was born in Dublin Ireland. From the start Yeats had artistic influences, due to the fact that his father Jack Butler Yeats was a noted Irish painter. He had no formal education until he was eleven, at that time he started at the Godolphin Grammar School in Hammer*censored*h England and later he enrolled in Erasmus Smith High School in Dublin. Throughout his schooling he was considered disappointing student, his studies were inconsistent, he was prone to day dreaming, and poor at sports. In 1884 Yeats found his way to the Metropolitan School for the Arts, here he met a poet by the name of George Russell. Yeats and Russell sheared the same dreams, visions, and the enthusiasm for them. Russell and Yeats soon founded the Dublin Hermetic Society for the purpose of conducting magical experiments. They promoted their idea that "whatever great poets had affirmed in there finest moments was the nearest we could come to an authoritative religion and t hat their mythology and their spirits of wind and water were but literal truth." This sparked Yeats’s interest in the study of the occult. After his experience in the hermetic society he joined the Rosicrucians, Madam H.P. Blavavtsky’s Theosophical Society, and MacGregors Mather’s Order of the Dawn. Yeats consulted spiritualists frequently and engaged in the ritual of conjuring the Irish Gods. The occult research Yeats made was apparent in his poetry. The occult was a source of images to use in his poems, and evedence of this is in all of his works. In1885 Yeats met John O’Leary an Irish Nationalist and Fenian leader. O’Leary played a large role on getting Yeats’s his work first published in The Dublin University Review and directing Yeats’s attention to native Irish sources for inspiration. The influence of O’Leary caused Yeats to take up the Irish writer’s cause. England was trying to destroy all Irish literature in an attempt to anglicize Ireland through a ban on the Gaelic language. O’Leary’s nationalism and opposition to violence impressed many people including Yeats. These views helped shape political views that Yeats would hold for the rest of his life. In 1889Yeats met Maude Gonne, a woman he loved unrequitedly for the rest of his life. Yeats asked Gonne to marry him many times but she always turned him down. Gonne was an Irish patriot and an inspiration to... ...thorn-trees By the waters. I herd the old, old men say, ‘All that’s beautiful drifts away Like the waters.’ This poem was written some time between 1904 and 1910, at this time Yeats would have been between 39 and 45 years old. When Yeats wrote this he probably started to see changes in himself, and when he saw old men he realized how close he was to becoming one of them himself. Because of the subject, I find it strange that e used a lyrical style of writing. To a Squirrel at Kyle-na-no Come play with me; Why should you run Through the shaking tree As though I’d a gun To strike you dead? When all I would do Is scratch your head And let you go. Yeats wrote this poem between 1919 and 1928. I think that this poem has more meaning than just wanting to play with a squirrel. At the time it was written there was some major industrialization going on, so that leads me to believe that the squirrel represents all of nature, and he is trying to enjoy nature. The f act that the squirrel runs away shows that nature knows of mans destructiveness and it doesn’t trust man. What I think Yeats is trying to say is that he really doesn’t agree with industrialization, but again he uses a lyrical style.

Mistaken Identities in The Taming of the Shrew :: Taming Shrew Essays

Mistaken Identities in The Taming of the Shrew       Throughout the play "The Taming of the Shrew," William Shakespeare has utilized several ingenious techniques resulting in an effective piece of work.   One of the more unique and creative methods is the use of mistaken identity.   With the use of mistaken identity, Shakespeare has successfully given the play an element of humor from the beginning to the end.    The mistaken identity within the two induction scenes must have been quite humorous for the upper-class noblemen who watched the play.   In Shakespeare's time, the upper-class often found their amusement in the poorer, more unfortunate lower-class.   Christopher Sly was no exception.   When the lord finds Sly, a drunk beggar, he immediately plots a practical joke to play on him.   The lord, who is very wealthy and obviously has a lot of time on his hands decides to treat Sly as a nobleman and see how he reacts.   In addition to ordering his servants to treat Sly as their master, he too pretends to be a servant.   The most amusing part of this induction occurs when Sly becomes convinced that he is indeed a nobleman.   When he first awakes, he thinks that everyone is playing a joke on him.   After some convincing, Sly gives in and believes that he really was suffering from a long sickness.   When Sly asks the page, who is pretending to be his wife to undress and join him in bed, the audience must have reacted with loud laughter knowing that his 'wife' is actually the same sex as he. Although Sly does not understand the lifestyle of the upper-class, it is quite obvious that he is enjoying it while it lasts.    There are several cases of mistaken identity present in the subplot which involves Bianca and her suitors.   One humorous situation caused by mistaken identity arises in Act I, Scene ii, when several of the characters meet each other.   Here, the audience learns how gullible Gremio is when he is tricked by Lucentio into believing that Lucentio is a schoolmaster.   Gremio does not realize that he is actually giving a fellow competitor an opportunity to court Bianca.   The dramatic irony here is amusing to the audience because they all know that Lucentio is not going to speak highly of Gremio like he had promised.

Actual Benefits of Information Technology Outsourcing Essay -- companie

1) Critically evaluate the competitive advantage that can be gained by companies through IS/IT outsourcing. Provide suitable example to support your answer. Introduction Outsourcing is an arrangement in which one company provides services for another company that could also be or usually have been provided internal. As we know, outsourcing is a development that is becoming further common in information technology or information system and other industries for services that have usually been regarded as basic to managing a business. In some cases, the whole information management of a company is outsourced, including planning and business analysis as well as the installation, management, and servicing of the network and workstations. For the example, University Kolej Poly-Tech Mara provided Campus Management System (CMS) for student and they bought this CMS from outsourcing from Indonesia. By outsourcing the logistical activities the company can achieve great remunerations. Outsourced environment has been exposed to regularly bring gains in productivity to companies, specifically through scale, technology and expertise. Besides, outsourcing can also h elp companies reduce costs associated with labour and real estate. Taking advantage of an outsourcing vendor’s global, centre-based dispersed delivery brings advance economies of scale and process proficiency. Competitive advantage is very important thing especially in term of business marketing because when your business starts growing, the companies should start to think of the potential benefits of going beyond the basics, as larger companies do, and look for ways to use information systems for competitive advantage. (Dr Donald J McCubbrey, Oct 6, 2010). To achieve a competitiv... ...ks Cited WNS Global Service, Gaining competitive advantage through analytics outsourcing, 14 October 2009. Available at, http://www.slideshare.net/WNSGlobalServices/kpo-whitepaper-wns-2009, Retrieved at November 2013. Journal of Accountancy, The Pros and Cons of IT Outsourcing, June 1998. Available at http://www.journalofaccountancy.com/Issues/1998/Jun/antonuci.htm. Retrieved at November 2013. Journal of IT Management, Volume IV, Number 2, Outsourcing the IS Function, The impact on competitive advantage, 1993. Available at, http://jitm.ubalt.edu/IV-2/article4.pdf. Retrieved at November 2013. B. A. Aubert, M. Patry, S. Rivard, â€Å"Assessing IT Outsourcing Risk†, Proceedings of the 31st Hawaii International Conference on System Sciences, Jan 1998, Available at http://www.scribd.com/doc/6550923/The-Information-Technology-Outsourcing-Risk. Retrieved at Disember 2013.

Catch a Fire Essay

The book â€Å"Catch a Fire† is a beautiful description of the Jamaican culture, the Rastafarian faith, the growth and development of reggae music and how it all added up to make Bob Marley’s life. All of those elements of what made Bob Marley â€Å"human† will be talked about and explained in this paper. The best artists are the ones who have passed but there work still lives on and Bob Marley left an unforgettable mark on modern music, both as a reggae creator and as a cultural icon. His beliefs and values helped him become a part of the Rastafarian faith and grow into a great musician whose music is still listened to today. The author, Timothy White, did an amazing job describing Bob’s background giving his readers a much greater appreciation for Marley and his music. Jamaicans are often stereotyped as carefree and fun loving. While most Jamaicans do value a sense of humor, as well as music and dance, they also have a tradition of hard work and a strong respect for education. Bob Marley, the son of a black teenage mother and much older white father, was born in Jamaica in the village known as Nine Miles. Born early in 1945, Bob was raised by his mother and relatives and was always surrounded by tales of mysticism and spiritual beings of the Jamaican culture that influenced his daily life. Around the time Bob was born, in 1944, Jamaicans gained the right to vote because of the new constitution. (1) During this time the population grew and there weren’t much job opportunities, leading to an expanding slum population. Class, color, and ethnicity were a big deal in Jamaica and would play a huge role of where you would fit in, work, or even shop. Bob once said, â€Å"I don’t stand for black man’s side, I don’t stand for white man’s side, I stand for God’s side. †(2) The Jamaican history has not been a peaceful one, but its struggles have created one of the strongest cultures. The Rastafarian faith was one of the biggest influences of why Bob’s music and the way he lived was the way it was. It all started with Marcus Garvey, who was responsible for bringing Rastafarianism to the islands. Garvey was famous for the saying â€Å"Look to Africa†¦Ã¢â‚¬  (â€Å"Catch a Fire† pg. 8) This statement set the stage for what will be the making of Rastafarianism. Rastafarianism got so popular that when Haile Selassie came to Jamaica in 1966 over 100,000 Rastas surrounded his plane. The late 1960’s is when Bob truly began to find himself and accept his religion and put its beliefs into his songs like â€Å"Rastaman Vibration† and â€Å"Jah Live. † Not only did the Rastafarian faith help Bob with his music, it helped him find who he really was and grow as a person. He finally started to see the beauty in life. Marley started making music in ska and Rock Steady then eventually moved towards reggae as his music evolved. Much of Marley’s early work was produced by Coxsone Dodd at Studio One then he signed to Chris Blackwell’s Island Records label in 1971. Marley’s music was one of the main reasons reggae was accepted outside of Jamaica. Although Bob couldn’t escape all the troubles of the ghetto, without music, he would have been right there in Kingston with those rude boys and bad men causing trouble. Music brought out the best in Bob and showed him the true values of life. The â€Å"King of Reggae†, Bob Marley made such an impact on the music industry with his creativity and passion he put into his music and performances. As you can see, Bob would have never made it happen without his Jamaican cultural background, his Rastafarian faith or his love for music. His thinking and beliefs were always voiced in his songs speaking of love, peace, equality and his spirituality. And, after almost three decades since his death, his music is still listened to by millions of people around the world.

Decreasing Catheter Associated Urinary Tract Infections Essay

Urinary Tract Infections are one of the most common hospital-acquired infection and many are associated with an indwelling catheter. For each day a catheter is in place the risk of developing a CAUTI increases 3%-7% (Kahnen, Flanders, & Magalong, 2011 ). Although indwelling urinary catheters are widely used in hospitalized patients and can provide an appropriate means of therapeutic management, they are often used without clear indications putting the patient at a risk for complications during their hospitalization. Complications related to a urinary catheter include physical and psychological discomfort to the patient, bladder calculi, renal inflammation and most frequently CAUTI (Bernard, Hunter, & Moore, 2012, 32(1)). Not only does the urinary catheter cause complications to the patient and put them at a higher risk for morbidity and mortality they also increase the hospital costs. Therefore CAUTIs are considered by the Medicare and Medicaid Services to represent a reasonably prev entable complication of hospitalization and as such will not provide any additional payment to hospitals for CAUTI treatment (American Association of Critical Care Nurses, 2012). A great amount of attention has been placed on improving quality of care and minimizing preventable harms that are occurring in the healthcare setting. With the passage of the Deficit Reduction Act of 2005 and the implementation of the Final Rule in October 2008 the CMS, Centers for Medicare and Medicaid Services, will no longer pay hospitals for the additional cost of care resulting from hospital-acquired conditions such as CAUTI (Palmer, Lee, & Wroe, 2013, 33(1)). Urinary tract infections can lead to bacteremia which can produce fever, chills, confusion, hypotension and leukocytosis, but more seriously can lead to the patient becoming septic (Palmer, Lee, & Wroe, 2013, 33(1)). More than 13,000 deaths occurred in 2002 associated with UTI and increased the costs of hospital visits by an additional $600 per CAUTI episode by increasing the length of the hospital stay, tests needed and antibiotics administered (Meddings, Reichert, & Rogers, 2012). Guidelines  have been established and CAUTI prevention bundles have been implemented throughout hospitals to aid in the reduction of CAUTI. These bundles outline a group of evidence based interventions aimed at reducing overall usage of indwelling urinary catheters, encourage timely removal of catheters no longer clinically indicated, and delineates infection prevention strategies to follow when catheters are in place (Kahnen, Flanders, & Magalong, 2011 ). Indications for use of an indwelling catheter for a short term period, meaning less than 30 days, include urinary retention, obstruction of the urinary tract, close monitoring of the urine output of critically ill patients, urinary incontinence that poses a great risk to the patient because of stage 3 or greater ulcer to the sacral area, and for comfort care of the terminally ill patient (Bernard, Hunter, & Moore, 2012, 32(1)). Even though there are guidelines to follow urinary catheters are often placed for inappropriate or poorly documented reasons with totals close to 50% not being needed (Bernard, Hunter, & Moore, 2012, 32(1)). The majority of unnecessary urinary catheters are placed in the emergency department without a doctor order or if there is an order there is no documentation of the need for the catheter. This lack of documented rationale has proved to be an ongoing problem. Other factors relating to catheters are that the assessment of the continued need for the catheter is often overlooked and the catheters remain intact without proper indications. Urinary catheters are often used for personal preference of the nursing staff and even with the best nursing care, each day a catheter is present the risk for infection goes up 3%-10% (Burnett, Erikson, & Hunt, 2010). Evidence based strategies are used to decrease the use of indwelling urinary catheters. Some of these strategies are nurse driven and include the charge nurse or staff nurse assessing the need for the catheter after a period of time and discussing with the doctor the finding or following a standing order for the catheter. Data was collected on this process for a 6 month time frame and showed that the active intervention of daily consultation and review of the need for a catheter significantly reduced the number of indwelling urinary catheter days per month as well as the number of CAUTIs (Bernard, Hunter, & Moore, 2012, 32(1)). Another study according to Fakih et al. (2008) used  quasi-experimental design that made use of nurse led multidisciplinary rounds. The nurses were given education guidelines on the indications for urinary catheters based on recommendations by the CDC, Centers for Disease Control and Prevention (Fakih, 2008). During the daily rounds of the nurse if there wer e no indications for the continued use of the catheter the nurse would contact the physician for an order to discontinue. This process drastically reduced the number of days the catheter was used and also the percentage of catheters in use (Fakih, 2008). According to the American Association of Critical Care nurses the expected practice of a nurse to reduce CAUTIs is that prior to the placement of the catheter assess the patient for any accepted indications and alternatives, adhere to aseptic technique for placement and maintenance of the catheter, document all instances of the catheter including the insertion date, indication and removal date. Nurses should also promptly discontinue the urinary catheter as soon as the indications expire. In order to follow the best practice there should be written guidelines for the catheter including indications and that only patients meeting these requirements have urinary catheters placed (American Association of Critical Care Nurses, 2012). Have available in the department devices, supplies, and techniques that allow alternative routes (American Association of Critical Care Nurses, 2012). Several other actions are recommended such as reviewing on a daily basis the need for the catheter, develop systems to ensure prompt removal of the catheters, implement infection surveillance programs to measure the days and rates of CAUTI, and develop an action plan to address needed improvements (American Association of Critical Care Nurses, 2012). Surveillance data suggests that 4.5 out of 100 hospitalized patients get hospital acquired infections with 32% of them having a urinary tract source associated with a catheter (Meddings, Reichert, & Rogers, 2012). One assessment made in the research was that hospitals with higher CAUTI rates may not have a higher incidence of CAUTI than another reporting hospital they may do a better job documenting the results of indwelling catheter use. By 2015, rates of hospital-acquired events will be used to report hospitals performances and compare them nationwide causing a reduction in the payments  made by Medicaid. References American Association of Critical Care Nurses. (2012). Cathter-Associated Urinary Tract Infections. AACN Bold Voices, 13. Bernard, M., Hunter, K., & Moore, K. (2012, 32(1)). Review of strategies to decrease the duration of indwelling urethral catheters and reduce the incidence of catheter associated UTI. Urologic Nursing, 29-37. Burnett, K., Erikson, D., & Hunt, A. (2010). Strategies to prevent Urinary Tract Infection from Urinary Catheter Insertion in the Emergency Department . Journal of Emergency Medicine, 546-550. Fakih, M. D. (2008). Effects of nurse led multidisciplinary rounds on reducing the unnecessary use of urinary catherizations inhospitalized patients. Infection control and hospital epidemiology, 815-819. Kahnen, D., Flanders, S., & Magalong, T. (2011 ). CAUTI: Making them Matter. Academy of Medical Surgical Nurses, 4-7. Meddings, J., Reichert, H., & Rogers, M. (2012). Effects of nonpayment for hospital acquired CAUTI. American College of Physicians, 305-312. Palmer, J., Lee, G., & Wroe, P. (2013, 33(1)). Including Catheter-Associated Urinary Tract Infections in the 2008 CMS Payment Policy: A Qualitative Analysis. Urologic Nursing, 15-24.

Cafes Monte Case Essay

The company located in Milan, Italy. It was found by Mario Salvetti as a manufacturer and distributor of premium finest coffees. The company faces a hard decision that may affect their future. The company wants to know whether or not they should keep working in the same investing. An important meeting was there among the top management team’s members to discuss the future of the company. The company’s performance was good in 2000. Profit was shown at the financial statement. Giacomo Salvetti the CEO of the company needs to decide which to choose as the business strategy for the company: 1) Keep working in the premium coffee market. 2) Transfer to the private brands market. The current capacity of the coffee production in 2000 was 350,000 K/M , with added additional capacity of 150,000K/M. The cost of the additional units was 6 billion liras. More facts about the profitability and the liquidity were required beside the cash flow and the profit plan to quantify strategic alternatives and to help in making this decision. The idea of changing was not easy to the CEO to accept without a clear image of the financial consequences. The report was provided by the marketing manager showed that the premium market is very volatile. On the other hand, the private brands market is more stable. (Full capacity at the price of 8,800 liras). Price is lower in the private market than the premium. The volume is depending of the number of retailers. ( Every additional retailer need at least 500,000 K/Y). The report was provided by the manufacturing director showed that costs are different in each amount of the volume and quality of beans. These costs include the cost of beans, labor and fixed cost. The company is able to save 65% of selling costs, 75% of R&D costs and 50% of administrative costs, if they choose the private brands market.(Director of strategic planning). Private brands’ retailers will pay slowly- 90 days instead of 30 days. (Financial officer). I took the sales price as the current price 8,800 liras. Most of the expenses are decline compare to what they were in 2000 beside also the profit. Marketing expenses were no longer there because the marketing percentage became 0% in this volume of the private market. The reason of having this decline is the gross margin of the private market comparing to the margin of the premium market. Sales price and cost in private market are less than what they are in the premium market. Cash flows are not stable during the year. It looks vary from quarter to another. In the cash flows, the retailers will pay in 90days (3months) period of time as what it is in the private market. The cash opining was 50% in the first month and 25% in next 2 months. The other expenses were divided by the 12 months equally. Variable and selling costs are showing in page(5). I don’t recommend the full transition to private market. The profit will be lower than what it is even if it is less volatile. There is no reason for the company to lose its premium market if the profit is low, too. I would support the chance of mixing the premium and the private markets together, because of the profitability there.

Destiny and Henley Essay

â€Å"Invictus† was written by Henley when he was in the hospital with tuberculosis. While in his twenties he contracted a tubercular infection that led to his leg being amputated below the knee. Later he developed the same infection in his other leg and was told it would have to be removed as well. Henley refused to have it amputated and sought the help of a doctor who had developed antiseptic medicine. Twenty months later Henley had finally recovered and was able to leave the hospital. It was during this dark time in his life when he wrote â€Å"Invictus†. When you read the poem you can see how passionate he felt: â€Å"I thank whatever gods may be / For my unconquerable soul†(Henley). Instead of falling into despair, Henley was able to be thankful that, though his body was beaten, his soul wasn’t. Even in the highest of his horrible circumstances, Henley refused to let life defeat him, but instead he rose up and fought back: â€Å"In the fell clutch of circumstance / I have not winced nor cried aloud† (Henley). He did not waste his time despairing over what he had lost, but instead focused on getting better. You can also see how desperately determined he was: â€Å"I am the master of my fate / I am the captain of my soul† (Henley). He refused to give into the idea that someone else was in control of his life. In the poem he cites â€Å"the bludgeonings of chance,† which shows he felt it was simply fate that this happened to him, and yet he went on to defiantly state that he was in control of his own destiny (Henley). By looking closely at â€Å"Invictus†, you can clearly see the struggles that Henley went through in his own life. The powerful tone in â€Å"Invictus† is gloomy and dark although Henley remains optimistic and with the help of the three types of figurative language the dark tone is constantly seen throughout the poem helping readers truly feel the misery the author is going through . Invictus could be taken as a hopeful poem for those suffering, constantly being reminded that you are the â€Å"Captain of your soul† and that it is you choosing to live in pain or be brave when facing a challenge. â€Å"Beyond this place of wrath and tears† refers that the writer has hope for the after life. Finds, and shall find, me unafraid† refers to the fearlessness of the writer â€Å"My head is bloody, but unbowed. † refers to his courage to fight. The use of imagery in â€Å"Invictus† provides readers with deeper sense of the poem and connects them to the author’s true feelings. Henley uses strong relevant adjectives to paint a picture of the horrors of misery he feels in the beginning and towards the end of the poem he allows readers to grasp that it was his bravery that helped him overcome the impossible. The theme of â€Å"Invictus†is one that appeals to most people. It is the idea that you control your fate more than anyone else ever will. In a world that cares nothing for us and often seems to be trying to destroy us, we can overcome all odds and be victorious because we, and we alone, are masters of our own fate. This is proven through the circumstances that the poem was written under. Instead of submitting to the original prognosis of the doctors and having his other leg removed, Henley chose to take charge of his life, find a new doctor, and ultimately change the course of his life (Invictus: A Study Guide). The theme is one of triumph and survival. Despite all odds, despite all expectations, Henley took control of his destiny and came out victorious. The fact that Henley wrote this during a dark time in his life added a wealth of emotion to the poem; he was writing from his heart and it was obvious. The overarching theme of the poem is relevant to everyone because when it comes down to it, we all want to feel like our life actually has meaning and is not just a sum of chance circumstances and happenings. The use of imagery in â€Å"Invictus† provides readers with deeper sense of the poem and connects them to the author’s true feelings. Henley uses strong relevant adjectives to paint a picture of the horrors of misery he feels in the beginning and towards the end of the poem he allows readers to grasp that it was his bravery that helped him overcome the impossible.

Arthur Millers play Essay

Arthur Millers play ‘The Crucible’ is, on the surface, a play about a real life historical event that took place in the small American town of Salem in 1692. A mass hysteria gripped the town because of accusations of witchcraft and compacting with the devil. This led to many innocent people being hanged. However, some people believe that if you look deeper into the play you can see clear parallels with 1692 Salem and 1950’s America. After the end of the Second World War most of Europe was devastated and left trying to recover. This left the USA and the USSR as the two dominant superpowers, both of these heavily armed nations were extremely scared of the other attacking them and so came an arms race to try to beat the other side. Diplomatic relations between the two powers broke down and widespread fear of communism took over the USA. So began the ‘Cold War’. Senator Joseph McCarthy set up the House Un-American Committee to root out communists and their sympathisers. This included anyone who had remotely left-wing views. Many actors, writers and musicians were brought before the committee including Miller himself. If you remember a crucible is a dish used to heat out the impurities from metals, you can see how it relates to Proctor in court being ‘heated’ to provide names and confessions. This is much the same as what happened to Miller who was also asked to name names (but refused). To answer the question it has to be remembered that Miller intended that the play be performed on stage and not read like a book. He uses stage directions to convey to the audience some of the feelings characters are experiencing. On page 108 stage directions for Proctor say â€Å"With great force of will, but not quite looking at her†. The shows the audience that Proctor still cannot forgive himself for his affair with Abigail. It also shows the conflict between Proctor and Elizabeth and also Proctor and Abigail. Proctor also has a conflict with Parris, who he correctly believes is an incompetent fool. In addition to this he also has conflict he also a conflict with all the girls because he knows they are faking the whole thing. Miller shows this by having Proctor go to court to try and prove the girls liars. He brings Mary Warren into Court saying, â€Å"She never saw no spirits†. He also has conflicts with judges Haythorne and Danforth. On page 113 he says â€Å"I speak my own sins, I cannot judge another. (Crying out with hatred)† The stage directions for this quote clearly shows this conflict. These conflicts are all of one particular type, conflicts with other people, except for the conflicts with Judges Haythorne and Danforth who could also represent Proctors conflicts with Authority.  Reverend Hale has a conflict with Proctor because he believes that Proctor should sign the confession to live and not die for his pride. At one point he shows his anger at Proctors decision to tear up his confession says â€Å"Man, you will hang! You cannot!.  A lot of characters especially Proctor have conflicts with authority. Proctor has a huge conflict with the courts and also the church, although the two are very close together. This is where Miller uses him to explore his own conflict with McCarthyism and his own experiences before the House Un-American Committee. On page 114 stage directions for Proctor read â€Å"Proctor has finished signing when Danforth reaches for the paper. But Proctor snatches it up and now a wild terror is rising in him, and a boundless anger† this shows very much how much Proctor hates the courts and could also show us something of Millers feelings towards McCarthyism. This is because both Proctor and Miller know that the courts/government are almost trying to bribe people into giving the names of others even if the others are innocent people that are being named to get them out of trouble or being named for some kind of revenge purpose. To add to his long list of conflicts Proctor also has a conflict within himself about whether or now he should sign the confession and name people to save his life or to protect others and his honour and die. Miller also faced this (although he was only threatened with jail not death) but like Proctor he refused to name people and escaped without severe punishment.  Elizabeth Proctor also has conflicts within herself as to whether or not to help John Proctor in his decision to sign the paper or not. In the end she does not help him and he must do it himself. This may show how alone you could feel when being questioned about your â€Å"Un-American Activities† in 1950’s/60’s America. In the end of the play Proctor is hung for not confessing or naming names. This ending solves many of the conflicts in the play. It solves all Proctors conflicts with people and authority and also other people conflicts with him. However it could spark of new conflicts within people such as the girls who faked the whole thing and must be wondering whether they should have said something before people were killed or whether to say something now. I think Miller is using his characters to show us different conflicts in society and the problems with people and how they can do things they ordinarily wouldn’t to gain an advantage or to escape trouble. He also uses the conflicts to show problems with high authority and how they could collapse if they were revealed to be wrong about serious things like the witch trials. I think Miller is trying to tell us something we should all probably learn from.